Margot is a luxury brand, satirizing luxury branding. She has spent a lifetime identifying the je ne sais quoi of every family she encounters. After an early career consulting for feuding aristocrats and D-list reality stars, followed by a brief stint in competitive monogramming, she discovered her true calling: distilling familial chaos into impeccably engineered identity systems.

Margot’s exquisitely prying 10-question quiz is all she needs to size you up, assign your family its proper archetype, and elevate your legacy to something unbearably chic.